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Il Était Un Fût · Retail · E-commerce · Spirits · Brest
Initial problem
Il Était Un Fût
Simon Guastella, an independent spirits merchant based in Brest specialising in rare whiskies and spirits, had no credible online store. Orders came in by phone, Instagram DM or in-store visits.
- Invisible in AI answers
- Competitors systematically cited
- Platform dependency
Sector
Retail · E-commerce · Spirits · Brest
Our intervention
21 days
NovAI
AI visibility
Key result
Il Était Un Fût
Star metric
4 semaines
from brief to delivered online store
Products listed with long editorial sheets
40+
Autonomous admin modules (stocks, orders, tastings, gift cards, clients, export)
6
Store open, instant payment
24/7
4 semaines from brief to delivered online store.
The problem
Simon Guastella, an independent spirits merchant based in Brest specialising in rare whiskies and spirits, had no credible online store. Orders came in by phone, Instagram DM or in-store visits. Impossible to showcase product storytelling at scale, impossible to open 24/7, impossible to book tastings without manual exchanges. Printed gift cards were handled by hand.
Our intervention
You get a Stripe online store open 24/7: product catalogue with editorial sheets, cart, checkout and instant payment. You run everything from an autonomous back-office: real-time stock, product add and edit without a developer, order and shipping tracking. Plus paid tasting bookings and digital gift cards sold online. Store delivered in 4 weeks, then iterations to your needs.
« The client is 100% autonomous after delivery: he adds products, manages stock and orders without asking us. That is exactly the goal: a tool the business takes back in hand, not a dependency. »Francois KerjeanNovAI — spirits cellar live, autonomous client in production
Measured results
40+
Products listed with long editorial sheets
6
Autonomous admin modules (stocks, orders, tastings, gift cards, clients, export)
24/7
Store open, instant payment
100%
Client autonomy after delivery (zero support ticket)
And you?
Free AEO audit in 48 hours. One meeting is enough to know where you stand against AI.