Notes, not a playbook.
A few reflections on custom software development, embedded AI for SMBs, and the tech we practice day to day.
- 7 min
Why your business doesn't appear in ChatGPT (and how to get in)
Your customers ask AI, and it cites your competitors. Here are the real reasons, and what is within your control to be cited.
AEOChatGPTvisibilité IAanswer engine optimization - 7 min
AEO or SEO: the real difference (and why it is not one or the other)
AEO optimises to be cited by AI, SEO to rank on Google. What overlaps, what differs, and how the two work together.
AEOSEOvisibilité IAanswer engine optimization - 8 min
Which sources does ChatGPT actually cite (the data)
ChatGPT, Perplexity and Google AI do not cite at random. What the studies say: Bing, earned media, schema. With the figures.
AEOChatGPTPerplexityearned mediacitations IA - 7 min
Getting cited by Perplexity: what is under your control, what is not
Perplexity is the AI engine quickest to cite a site. What works on-site, the real timelines, and the limits to know.
AEOPerplexityschema.organswer-first - 6 min
What is AEO (Answer Engine Optimization)?
AEO means optimising to be cited in the answers of ChatGPT, Perplexity and Claude. Definition, how it works, and what it changes for a business.
AEOGEOanswer engine optimizationvisibilité IA - 7 min
How to appear in Google AI Overviews
Google AI Overviews summarise and cite sources at the top of results. Here is what determines which pages get cited, and how to place yourself there.
AEOGoogle AI OverviewsSEOSGE - 7 min
Why choose an AI agency based in Crete
An AI agency based locally in Crete offers physical presence, native multilingual delivery and prices 30 to 50% lower than Athens. The 7 reasons that really matter for an SMB.
agence IACrètePMElocalmultilingue - 8 min
AI vs traditional web development for Greek SMBs
A concrete cost and benefit comparison between a classic site and an AI-embedded site for a Cretan SMB. Cost table, measured ROI, when AI is worth it.
IAdéveloppement webPMEcomparaisonROI - 6 min
5 AI tools every Cretan taverna should test
Five concrete AI tools for a taverna in Crete: menu auto-translation, multilingual client chatbot, attendance forecasting, dish photo generation, smart stock management. Cretan taverna typical case included.
IArestaurantCrèteoutilstaverne - 8 min
AI for Cretan SMBs: 2026 guide
Entry-level guide for Greek SMBs in Crete: what AI can concretely do, which module to start with, how to avoid traps, and how much it really costs.
IAPMECrèteguide2026 - 10 min
Embedded AI for SMBs: 7 real cases and what they cost
Useful AI for SMBs isn't ChatGPT. Seven concrete cases of artificial intelligence embedded in business software, with price ranges.
IAintelligence artificiellePMEcas d'usageautomatisation - 6 min
How much does a website cost in 2026?
Complete pricing guide: freelancer vs agency vs template. Where the fair price sits for a professional site that actually converts.
prixsite internetbudgetagence web - 5 min
Why Next.js is the best choice for your website in 2026
Performance, SEO, user experience: why Next.js sites outperform WordPress and templates. Real case study with an e-commerce site in Brest.
Next.jsReactperformanceSEOtechnique - 7 min
Choosing a dev & AI studio in Greece: the criteria that matter
How to choose a software development and AI studio in Greece when you're a French or European SMB. Strong signals, weak signals.
GrèceCrètechoix prestataireagence IAdéveloppement web - 7 min
AI for SMBs: where to start?
Practical guide to integrating AI in your business. Real use cases, realistic budgets, and mistakes to avoid.
IAPMEautomatisationchatbotproductivité - 4 min
5 signs your website needs a redesign
Is your site over 3 years old? Checklist of warning signals and concrete solutions to modernise without breaking everything.
refontesite internetmodernisationperformance - 9 min
Custom software development in Crete: the 2026 guide
How to find and choose a custom software development studio in eastern Crete. Providers, budgets, key steps, pitfalls to avoid.
Crètedéveloppement sur-mesurelogiciel métierIerapetra